Innovators By Current Global

In an increasingly digital world, designing physical products that are genuinely useful and evoke an emotion from the consumer, is a tough challenge, according to Gadi Amit, president and principal designer at NewDealDesign, on the latest episode of TheCurrent Innovators. With tech's fast-moving evolution comes a need to design objects that are sustainable and desirable, he highlights in his conversation with Liz Bacelar. Best known as the designer behind the original FitBit wearable device, Amit thinks technology is still very much about utility, but that pioneers such as Apple's Steve Jobs and Jony Ive have ignited change. Consumers are now becoming increasingly accustomed to technology pervading many aspects of their lives, and as a result are looking for objects that enhance their personal experiences by creating deeper connections, he says. When developing a successful wearable product, for instance, brands need to look beyond designing status-seeking elements to ask basic questions, such as: "Wha