Innovators By Current Global

Chinese payments company Alipay is on a mission to wean US consumers off traditional payment behaviours. Creating an integrated experience is at the center of making that happen, Alipay's president of the Americas, Souheil Badran, explained to Liz Bacelar on the latest episode of TheCurrent Innovators podcast. "So far the whole US market has been so used to credit cards. And when you look at it from a tech perspective all the apps we use are in their own silos. They're not connected at all," says Badran, explaining that the Starbucks app is one of the few examples of an integrated experience based around the consumer's lifestyle. In order to achieve seamlessness, Badran hopes to see better collaboration with retail in what he calls the Uber experience – when getting from point A to B, the user no longer has to think about the payment aspect of it. This everyday ease of use is already being achieved in China, where Alipay's 520 million users have access to over 60 sub-applications integrated under