Innovators By Current Global

There's little point in looking at all of the innovation surrounding e-commerce today, if you don't first have the basics in place, Paolo Mascio president of online flagships at Yoox Net-a-Porter Group, explains on the most recent episode of TheCurrent Innovators podcast. "If you can't get the fundamentals right, forget about artificial intelligence," he says. "Really, execution is the key word. It's very easy to mess up with your customers ... A bad customer experience is even worse than not giving [them] an experience at all. It's better not to open Russia or China if you can't serve them in the proper way. Discontent spreads... which is setting the base for a failure in the future as well." Both Yoox and Net-a-Porter are businesses known for their innovative approaches to e-commerce – the former for supporting brands on running their own operations, and the latter for its first-rate customer experience. While together they're focused on maintaining their market leading position, many