Innovators By Current Global

The Levi's Commuter x Google Jacquard smart jacket is the first of its kind – a commercially ready piece of wearable tech that's both fashionable and washable. But more than that, it's one of the only "devices" out there aiming to tackle the idea of obsolescence, Paul Dillinger, VP of global product innovation at Levi's, says. The jacket itself is designed for urban cyclists, or as Dillinger refers to it, "for people who live in the city and need to get around". It's based on the existing Levi's Commuter Trucker jacket, but embedded with technology in the sleeve in order for it to operate a number of useful functionalities for wearers. It launched to the public in September 2017 for $350 in stores and online. "It's a classical denim trucker jacket that is designed to make an urban cyclist's life a little safer, a little lighter, a little better. To that we've then added about 15 rows of capacitive yarn in the left cuff, that forms an area that is capable to be touched." Users