Tag! Sales & Marketing Podcast

Struggling to get your sales and marketing teams on the same page? Look no further than todays episode of TAG! We had the honor of hosting Pam Didner and she really hits the ball out of the park ⚾️ when she outlines the differences between the two departments and she outlines three key strategies on getting these two teams to talk to one another!On this episode Pam talks to us about: * The importance of account based marketing* How budget dictates behavior* How to leverage both sales and marketing to build better partnerships with your internal stakeholders* How marketing teams can help sales teams to keep their sales messaging 'on brand'Pam also covers the fundamental differences in sales enablement in a B2C vs a B2B environment. Pam outlines some tactics and strategies that both can take to make their sales enablement more effective. Pam Didner is a marketing consultant, writer, speaker and author of 2 books: Global Content Marketing and Effective Sales Enablement. She has given future trends, content marke