Tag! Sales & Marketing Podcast

Good branding and consistent messaging will move your customer past promotion and into experience. Think about seeing the Starbucks logo - you can almost smell the coffee and hear the espresso machines. You may be thinking about how nice it would be to relax with a good book or good company. Same with shopping at Target. You see an ad for Target and are replaying in your head the experience of the store, and what you may already need to purchase from them. They aren’t having to CONVINCE you to do so. Consistency with your brand and your messaging will also make your brand feel more dependable. Dependability fosters recognition, customers trust a brand they recognize and customers purchase from brands they trust.On todays who we walk you through the importance of branding and how you can generate revenue for your company by building a good brand and being consistent with your message. We will cover how to keep your brand consistent as well as some of the basics of a brand guideline. You can also send your qu