Selling The Dream: A Podcast For Resort & 2nd Home Real Estate Agents

Would you compare your real estate business to a slow cooker, or a microwave? We like microwaves: they bring fast results! Put your food in, press a few buttons, and two minutes later, it’s done. In business, we often want microwave results, but the key to a long lasting business is to treat it like a slow cooker. It may take a long time to warm up, and slowly cook the food, but it’s delicious. You just can’t beat some meals that come from a slow cooker: the flavor is just incredible. For a slow-cooked business, it can take time, but it’s built to last! Many people try to get their business off the ground fast, microwave style, just to see it explode. Gem Mutlu has been in the real estate business for more than 20 years, and is a prime example of how a slow-cooked business works. He’s been spending years developing relationships and building his expertise in the area, and is now seeing his business explode exponentially. He’s working in the Boston market, and is here to share his best advice on building