One Stop Shop

Should content be king, and strategy be the king’s advisors, then visual identity is definitely the queen. Sure, the most important element in your email is your content since it has to resonate well with your target customers. Compelling content helps motivate your customers to do whatever action you need them to do, right? Whether it’s buying, referring or subscribing. Now, for the great content to be engaging, it also needs to be sent strategically by optimizing it via personalization, timing and segmentation. These elements, as discussed in my podcast, “4-Step Checklist To Effectively Boost Your Engagement in Email Marketing”, help drive email engagement up and boost your sales over the long run. But these aren’t enough. Visual impression of the email matters, too. This is why 51% of B2B marketers prioritize visual assets creation as part of their content marketing strategy. In this week’s podcast, I’m going to help you design beautiful, engaging and great-looking emails. Spoiler alert: I’m definitely not