One Stop Shop

Revenue -- such music to an entrepreneur’s ears! After all, it feels extremely great to know that implementing a strategy results in revenue to your company, right? But did you know that revenue can be achieved directly and indirectly? You ran an ad campaign and your target customers purchased from you so you got $13,000 in sales? That’s direct revenue. You implemented an abandoned cart recovery campaign so you made an extra $5,000 in profit? That’s direct revenue. Direct revenue is the obvious result of your marketing strategies: an increase in profit. Beyond direct revenue, though, there’s another magical realm where fairies, unicorns, Doctor Strange and indirect revenue exist. And it’s good if you implement a marketing strategy that results in direct revenue. But isn’t it better if you can run a strategy that achieves both direct and indirect revenue at the same time because it’s optimized for both? Your time, investment and efforts will be the same but you get to hit two birds with one stone. In this week