One Stop Shop

How do you eat an elephant? Do you open your mouth as wide as possible and hope you can eat it all at once? No, of course not. That’s crazy! You eat it one bite at a time. The same principle applies to improving customer experience on your website so you can increase your conversion rate. You don’t do a major makeover and hope your conversion rate jumps from an average of 2% to a whopping 20% overnight. That’s impossible. Instead, you tweak your website’s elements bit by bit and aim for a realistic improvement from 2% to 2.2% conversion rate. Sure, the figures may seem small when you look at it superficially. But have you considered the extra revenue you can earn just by doing small changes in your website? You can start improving your website – and your customer’s experience – by doing these small tricks I talk about in today’s podcast. Imagine walking into a brick-and-mortar store and just being bombarded by 20 different employees asking you what you want to buy, how they can help you, why you should sign u