One Stop Shop

If you’ve done everything (shipping coupons, social proof, product reviews, etc) and you still haven’t seen an increase in your abandoned cart recovery rate, it may be time for you to change your tactics so you can view different results. As my imaginary friend Albert Einstein once said, “Insanity is doing the same thing over and over again and expecting different results” and we don’t want this, do we? Because here’s the truth: sometimes, your website may be great, and your email sequence may be top-notch, but if the customers coming into your website aren’t a good fit with your brand’s target market profile, then you’ll still see no change in your abandoned cart recovery rates. If this is the truth, then, you shouldn’t change your website or your email marketing strategy. They’re already effective to your chosen target market. Sometimes, it’s not HOW you talk – it’s about WHO you’re talking to. Instead, you need to tweak your traffic acquisition channels so you can get customers who are more likely to final