One Stop Shop

One Action Rule

Informações:

Sinopsis

Don’t get me wrong here: I get it. Sometimes when we’re given access to our prospect’s emails, we can’t help but think that people are already overloaded, so when they open our email, we need to put everything there so they can get as much information as possible, don’t you think? After all, more than 59% of marketers say email is their biggest source of ROI. And knowing that around 76% of subscribers make purchases from email marketing makes you feel pressured to say everything you want to say in a single email so you can convince them to buy from you, right? The problem with this approach, though, is that everything’s too cluttered and unfocused. Your reader will have a hard time following the content’s flow and eventually lose interest in what you’re saying. Here’s how you can use the “one action rule”: before writing your email, figure out the one action you want your reader to do from this email and work towards this by providing relevant content that helps you convince your readers to fulfill this goal.