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“The tipping point” is a term coined by Malcolm Gladwell which means that this is the critical moment when an event, trend, idea or product ceases to be marginal and becomes massive instead. You can check out this helpful summary of Malcolm Gladwell’s “The Tipping Point” book to learn more about it. Basically, the tipping point is when you or your business crosses a threshold, tips, and spreads like wildfire. It’s the moment when your idea, business or brand becomes viral because it’s spread by “connectors”, “salesmen” and “mavens” and simply because your brand is memorable enough to encourage people to take action. Surely, you’d want your business to reach the tipping point, don’t you? However, simply learning about the tipping point isn’t enough. You need to understand why certain people act a certain way and respond to certain brands, too. Seth Godin exemplifies it best on his book This is Marketing when he says: “For most of us, from the first day we are able to remember until the last day we breathe, our