One Stop Shop

So I can teach you all about automation in email marketing… But I can’t teach your brand to be your brand. It’s the artist that makes the artist. It’s who your brand is that makes your brand stand out from the crowd. And this is also exactly why you need to learn about your customers first before you automate. You can use the best software, you can hire the best copywriters and you can even test for the best subject line. But if you don’t understand your customers fully, you’ll always be one step behind because you’re not directly addressing their concerns, their fears, or their needs. Let’s talk about how this applies to abandoned cart recovery. I had a conversation with an ecommerce brand that had “flat” recovery rates for abandoned carts. Their first email sequence was a simple “Hey, you abandoned this cart…” And then their second & third emails offered free shipping to encourage the customer to finalize their purchase. Guess which email had the best conversion rate? The first email converted the best