One Stop Shop

Identify your most engaged customers. Customers who are fully engaged represent a 23% share of profitability, revenue, and relationship growth compared to the average customer. Additionally, your most engaged customers spend more. For example, in the consumer electronics industry, engaged customers spend $373 per shopping trip, while actively disengaged customers spend $289. You can find out who they are by including top-of-mind customers. Or you can check your past product reviews and look for the top twenty customers who gave in-depth, comprehensive and helpful product reviews that discussed product improvement. These people are the key to helping you with your product development. Interact with your most engaged customers during the product ideation and prototyping phase. Let them join the conversation. Ask for their initial feedback on your ideas. Show them sketches. Tell them the product’s benefits and ask if these will be helpful to them. Show them product packaging ideas. Heck, ask for their thought