One Stop Shop

After all, everybody loves to feel special. People like it when they’re valued. And customers are happy fans if you do random acts of unexpected kindness during your engagement with them. The surprise element is the cherry on top that helps you pull this off successfully and guarantees the delights of your customers. To help you do this, start with this simple two-step process: Prioritize which customers are more likely to engage with you. Technically speaking, you can’t make every single one of your customers super delighted by doing small, significant and surprising gestures to them. You need to prioritize by targeting new orders placed by: Regular, repeat customers that have higher than average Customer Lifetime Value with you; and, First-time customers that placed an order that’s 30% higher than your Average Order Value. These customers are likely to be more engaged, so they spend more money with you. 70% of emotionally engaged consumers are willing to spend twice as much on brands to which they are loy