One Stop Shop

Revenue and profit are sometimes used synonymously although they’re not exactly the same. If “revenue” is your total earnings, “profit” if your total earnings minus your total expenses. But what’s wrong with discussing profit, though? Now, don’t get me wrong. Money isn’t the end-game here. When it comes to building businesses, I also love discussing about email marketing tricks, customer loyalty techniques and product development - all of these are significantly helpful when it comes to crafting a sustainable brand over the long run. My problem is this: why is it that in some marketing-related articles that I’ve read, most case studies have an infatuation with discussing revenue without even mentioning the word “profit” in the write-up? In today’s podcast, I want to talk about why profit is not a dirty word. Don’t be embarrassed to talk about it. Don’t hold back discussing it. Let’s dive into the details. For example, check out this case study where a merchant spent $191k on Facebook ads that generated $374k