One Stop Shop

Here’s a little secret for you: All the podcasts you’ve listened to so far? I had to do multiple takes to get them right. All the lessons you’ve listened to in those podcasts? I learned them first-hand from my personal experience of being an online entrepreneur in the last 12 years. Most brands love to show off their best features: perfect copy, outstanding visual identity, kickass content on multiple media platforms -- and this is okay. After all, the more polished and put-together a business is, the smoother the operations will be, right? But is this what most consumers expect - or even want - from online brands? Think about it. It’s like dating someone online. This person’s gorgeous, humble, smart, funny, wealthy and kind. Not a hair out of order, not a word out of line, not even a speck of dust in their apartment. They never make any mistakes. They’re perfect. Would you trust them? It’s the same with building an online brand. Most consumers crave for realness and authenticity. Because in a world filled wi