One Stop Shop

If I told you that I had 100 friends, and I can recommend your product to only 4 of them - only 4 people will hear my recommendation but there’s no guarantee that they’ll act on it - would you trust me and pay me to help you boost your sales? You wouldn’t, right? And yet, you and I know brands who use “influencer marketing” even though fake follower counts is a major issue and an “above average” engagement rate on sponsored posts is a measly 4%. Now, again, if someone told you that they’d help influence your sales by posting about your product on Instagram or mentioning it briefly in their blog post - even though there’s no specific link used to tag the sale as coming from them - would you pay them a hefty fee for their influence? It doesn’t make sense, right? After all, 76% of marketers say determining ROI on influencer marketing is their biggest challenge. And only 46% use actual sales as a way to calculate ROI. The tides are shifting. Those times when you considered hiring an influencer to use high-end cam