One Stop Shop

Purists name this special day as “Black Friday” and the cool kids are even tagging it the “Cyber Week” - it starts from Friday, and runs the full week. And for us entrepreneurs? We’re calling it a “Revenue-Rich Period”. Whatever name you’d like to call it by, there’s no doubt that this shopping holiday, which signifies the start of the Christmas shopping season, is something that you and your business should prepare for. Newsflash: it’s a very big deal. And before we dive into this week’s podcast, brace yourselves. I’m not here to talk about overly generic advice like “draft your emails”, or “stock up on inventory”. Nope, we’re here to talk about alternative ways that can make your Cyber Week the best week ever. I’m talking out-of-the-box, beat-your-common-sense, stand-out-from-the-crowd tips that can hopefully help you grow your revenue during this period. 1. Deactivate your “discount pop-up” lead magnet. Most online businesses use a pop-up that offers discount codes to first-time website visitors in exchang