One Stop Shop

What does the relationship between bees and flowers have in common with Brand Partnerships? Stop smirking. You know that’s not what I mean. I’m talking about mutually beneficial partnerships. In the first example, the bees get to eat nectar, and the flowering plants get to reproduce by distributing their pollen. In the case of brand partnerships, you get to find a like-minded brand that targets the similar customer demographic that you also target, allowing you to leverage this and grow your own audience without relying on Facebook ads alone. It’s not a new concept. Huge brands such as Apple & Nike, Spotify & Starbucks and even BMW & Montblanc engage in mutually beneficial brand partnerships. So what’s stopping you from doing the same? Ego comes into play. You automatically assume that any brand that targets the same type of customer must be your competition, right? Here’s a simple way you can go around this obstacle: find brands with values and beliefs that align with yours, and, here’s the trick