One Stop Shop

Do you hear that? That’s the hundreds of thousands of dollars invested by several business in both Google and Facebook advertising just to make sure their brands stand out. And yes, for every $1 spent on Google ads, an average of $2 in revenue is made. That’s right, users spend 33% of their time online on their social media platforms, so you can reach them when you invest in effective digital marketing campaigns. But the advertising market has already adapted phenomenally since everyone has taken to digital marketing to boost their brand’s identity. Advertising rates are more competitive, ad costs have increased, cost-per-click has gone up — and like ripped jeans and the ever-present hype for Apple products, this trend isn’t going to go away anytime soon. In the next couple of years, the best businesses that will survive will also have the best brands. Will you focus on building a brand that builds a long-term relationship with your customers? Or are you content with simply gaining a few Facebook likes every