One Stop Shop

When you think about email marketing, what comes to your mind? You may smile for a bit and say: “Automation. Funnels.” Afterwards, you may stop for a while and whisper: “Sequences. Segmentation.” Before you know it, you’ve stopped whatever it is you’re doing, and now you’re sitting in a fetal position, chanting email marketing terms over and over again: “Triggers. Events. Blah. Blah. Blah.” Stop! In this week’s episode, we’re going to talk about the simplest email marketing funnel that will help you convert customers and boost your business tremendously. Some of the best quotes from this episode: "Crawl before you can walk. Walk before you can run. The key to a successful email marketing is mastering the basic principles, before anything else" "Email marketing is like making the perfect pizza. Master the foundation (pizza crust) of email marketing FIRST before adding the advanced tools and strategies (toppings)." "If your store is on Island A and your customers are on Island B, it’s y