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Customer Lifecycle: Send Smarter, More Profitable Emails

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Sinopsis

Today’s guest is the founder and host of the Ecommerce Influence Podcast, Austin Brawner. Austin wants you to “stop thinking like an online product salesman, and start acting like a business owner.” In this episode he explains how to access hidden profits and retain customers by sending smarter, more profitable emails. Some of the best quotes from this episode: "The biggest marketing component, is your product itself. So educate, then escalate." "If there's one thing I would recommend, regardless of your business stage, is to capture more email addresses." "Email is a fixed cost, and you're paying less every time someone visits your site." Find out more about Austin Brawner & Ecommerce Influence Podcast: Official Website: EcommerceInfluencePodcast BrandGrowthExperts.com Austin Brawner Official Website. Twitter: @a_brawner Email: austin@ecommerceinfluence.com Credits: Music featured in this episode was "Celery Man" by Birocratic and can be found at www.soundclou