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They say: “It’s not what you know, it’s who you know”. Our guest today is Crystal Richard, an experienced global Public Relations expert, who has helped hundreds of startups and businesses navigate the world of PR. In this episode, Crystal shares her tips to build relationships, get media attention, and make your business newsworthy. Some of the best quotes from this episode: “Marketing is you talking about your company, PR is other people talking about it, and that includes customers.” "Journalists are sometimes hesitant to talk about your business, but they may like to talk about your customers." "One of the biggest things about PR is finding opportunities. No one is going to knock on your door, you have to be proactive." Find out more about Crystal Richard: Official Website: http://crystalrichard.com Shopify Website & Blog, AKA Side Hustle: https://eastcoastmermaid.com/ Twitter: https://twitter.com/crystalcrichard LinkedIn: https://www.linkedin.com/in/crystalrichard/ Credits: M