One Stop Shop

The Right Way to Juggle Wholesale and Direct to Consumer

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Sinopsis

Every entrepreneur wants to sell more, that's why wholesale can be an attractive business model. But when a product is the entrepreneur's brainchild, it can feel particularly difficult to let go of control. This is especially true when the brand story is an important component of the product. In today’s episode, we chat with George Brooks from Banded2gether, about creating a tangible difference in the world, and the challenges of juggling wholesale and retail. Some of the best quotes from this episode: " We made a lot of mistakes. Brands typically launch direct to consumer because they have a voice. We launched straight into wholesale first. We underestimated the draw of direct to consumers." "When it comes to POS, presentation is everything. We help retailers sell our products by providing tools like displays and merchandising." "The challenge with wholesale is that our message can often be diluted. With every order we ship a card that tells our story." Find out more about Ban