One Stop Shop

Now You Can Stay Relevant and Have Limited Products with Headbands of Hope

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Sinopsis

In this episode, learn the pros and cons of selling only one product and being hyper targeted. Jessica Ekstrom was an intern at a wish granting organization, when she noticed that a lot of kids loved to wear headbands after hair loss from chemotherapy. With this simple idea, she founded Headbands of Hope. For every headband sold, a headband is given away to a child with cancer. Headbands of Hope is just one example of how a company that didn’t need a ton of products to scale and remain interesting. Some of the best quotes from this episode: "Entrepreneurship is impulsive problem solving, and the answer is to start a business." "The way to keep a single product fresh, is to anticipate trends." "You shouldn't have to choose between making a difference and making a living. You could do both at once." Find out more about Headbands Of Hope: Official Website: https://www.headbandsofhope.com/ Twitter: https://twitter.com/HeadbandsofHope Facebook: https://www.facebook.com/HeadbandsOfH