One Stop Shop

Do you really know your customers? Stacey Carlson, Chief Operating Officer at pet-retailer SitStay, thinks that you probably don't. Stacey shares her #1 tip, which is to get to know your customers and tells us how she learnt more after her first two phone calls with customers than she had in the 10 years of running her business prior to that. She too says she used to think she knew and understood her customers' real needs until she started speaking to them on the phone or in person. Beyond that Stacey also takes us along a walk of Memory Lane. SitStay was founded in 1995 and at some stage used technologies like Geocities and Yahoo Groups to help it grow. Today it uses a wide variety of tools to reach their customers, build loyalty and grow their business. Oh... And as a bonus Stacey told us how they wanted to determine which of their dog toys was truly indestructible by running over the toys with a lawnmower. Repeatedly. Some of the best quotes from the episode: "I go to sleep and all I can think about