One Stop Shop

Yanne Root is one interesting character. At Violent Little Machine Shop, he made a business out of hilarious, politically incorrect patchwork messages. When we spotted this shop, we knew we had to talk to him. One thing that separates Violent Little Machine from many others, is the consistency of the message, and the authenticity of the brand. To maintain this consistency, Yanne is not afraid of making clear boundaries with his customers, and they love it. Turns out, customers want you to say "No" sometimes! In this episode, he talks to us about the paramount importance of being true to yourself. Some of the best quotes from the episode: "Our brand name tells people that we don’t take ourselves too seriously." "What we do is very much an extension of ourselves." "If a new idea doesn’t pass our bullshit test, then we don’t pursue it." "Every time you get stuck, just go 10% further. That mantra has separated me from possibly failing to being successful." "