Selling The Dream: A Podcast For Resort & 2nd Home Real Estate Agents

Ep. 119: Jay Otlewski: How a Math Guy Wrote a Book and Brings in Qualified Leads

Informações:

Sinopsis

How much knowledge do you have in your brain? You know the ins and outs of your market. You know the exact questions that your leads are asking. Have you ever thought about writing down all of that information, and publishing a book? Creating a book is a great freebie item that you can send to any potential leads. This helps establish your authority (especially if you are serving a niche market that can take longer to convert to a sale). But it sounds intimidating ...publishing a book? Isn’t that a lot of work? Jay Otlewski, from Phoenix, Arizona, is here to share how he wrote a book that serves his niche perfectly, and acts as a lead magnet to bring in new business. Not only has Jay capitalized on his knowledge acquired over years of serving as a real estate agent, but he’s figured out how to turn that book into a lead-generating machine. Best of all - Jay didn’t study writing. In fact, he’s a math guy. But when he sat down with a cup of coffee and a notepad, and made a list of all the questions he c