Selling The Dream: A Podcast For Resort & 2nd Home Real Estate Agents

Real estate agents ask this question a lot. Should I be on my own, as an independent agent, and embrace the freedom of running my business exactly how I want? Or should I join a franchise, and reap all of the benefits of being part of a larger organization, and all of the support that comes with it? Ultimately, there’s no one-size-fits-all answer: you have to do what works best for you and your business goals! Every time I ask this question, I get different reasons for why they chose what they did, and it makes sense for their business and their goals. There are a lot of factors that drive the switch: Does this serve the real estate agents on my team? Does this help us serve our leads and customers? Is this the right financial decision? Does this help us grow our business? That doesn’t even scratch the surface! I made the transition myself, from indie company to franchise, and when I listened to this week’s guest, I knew that she had incredible value to share with anyone considering that proces