Cambridge Judge Business School Discussions on Innovation

Professor Williamson believes that in 2009, for the first time, it will be the emerging economies who will be providing 100% of the world's economic growth. Their ability, in particular China's, to successfully unlock access to mass markets by providing affordable 'value for money' new technology, is a key driver of their growth. This cost innovation model, he explains, can offer the West invaluable lessons on how to survive the current global economic downturn.