Cambridge Judge Business School Discussions on Innovation
Calling all entrepreneurs
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:09:57
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Sinopsis
Professor Michael Barrett has been studying a mobile phone-based solution that offers financial access for populations that have no bank accounts in emerging economies. Called M-Pesa ('M' for mobile, and 'Pesa' a Swahili word for money), it was developed by Sagentia in Cambridge and Vodafone.
