Cambridge Judge Business School Discussions on Innovation
Motivated to innovate?
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:12:33
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Sinopsis
New research into the UK newspaper industry, the US car rental market and the US bond markets shows how dominant firms can be very innovative. Dr Vincent Mak explains why they do it and what macroeconomic conditions are needed to encourage these innovations.
