Halftime Mike - The Mike Gingerich Podcast on Business, Leadership & Life

I just came back from Social Marketing World 2016 - the largest social media conference in the world. It was a tremendous event with great speakers, input, networking and the sunshine of San Diego! This is my 4th year attending and I've met people from all over the world, from business owners to marketers, all who are trying to use social media effectively for their business.  As well, I've had the chance to rub shoulders and sit down for dinner with multiple thought leaders, authors, and speakers who are at the leading edge of social media marketing for multiple social media networks.  It's been a great venue for learning, collaborating, and connecting in-real-life with those I met online. I want to share with you my synopsis and key takeaways from the conference.  This is my "What you need to know" about social media trends and shifts in order for your business and social media marketing to be effective online. Key 1. Facebook is strong than ever. From Michael Stelzner's data report of the social media indu