Halftime Mike - The Mike Gingerich Podcast on Business, Leadership & Life

Are you using Google Analytics on your website? Are you overwhelmed by all it's features and options?  Still hopeful that you can actually use it for ROI Tracking of your online marketing efforts? There's hope!  Google Analytics is a powerful and often overwhelming tool with loads of options. However, you can break it down to basics that you need to track important ROI items related to your online marketing including SEO, content marketing, and social media. Google Analytics allows your business to to track progress and determine if your online and social media efforts are showing positive ROI. Some of the report criteria you should be reviewing each month in your Google Analytics dashboard are: Overall Sessions – Page views, pages visited per session, new visitors and the bounce rate. Top Page Report – The best performing pages Social Media Traffic – Channels and communities where your audience is most active Mobile Traffic – How much traffic is mobile and the types of devices used. Every business needs to