Halftime Mike - The Mike Gingerich Podcast on Business, Leadership & Life

Is your business targeting the right leads online? Do you know how to speak to that ideal customer audience? Are you Buyer Personas sharp for your business or do you need to know more about creating them? If so, this show is for you! How Buyer Personas Help your Business Digital Marketing What exactly is a "buyer persona"? I'll outline it as a refined demographic of the attributes of your ideal target customers.  It's a fictional "character" that represents the keys about the client/business/role you are trying to reach with your product or service.  It's basically pulling together the common core traits of your best ideal clients and then putting a specific "personality" to that ideal client. --- Send in a voice message: https://anchor.fm/halftime-mike-mike-gingerich/message Support this podcast: https://anchor.fm/halftime-mike-mike-gingerich/support