Halftime Mike - The Mike Gingerich Podcast on Business, Leadership & Life

Things online move fast! Is your business keeping up? Does your business need too? We dive into this question and more as we tackle the Growing Digital Divide: Helping Businesses on the Outside of the Leading Edge!   The Growing Digital Divide: Helping Businesses on the Outside of the Leading Edge! Businesses can struggle to keep up with the fast changes in the digital world.  Just this spring we were all talking about the need to use video on Facebook as the "leading edge."  That hasn't changed, but some changes by Google+ have made that network less of a "social media" tool and more of a utility.  In my mind, Google+ is declining in value.  Were you using Facebook video yet or trying to ramp up your Google+ use? Add to that the rage of live streaming and the onslaught of Meerkat and Periscope this summer and business marketers could feel they were behind.  I confess I didn't really jump in on Periscope or Meerkat that much.  I experimented but it wasn't a clear fit.  I'm glad I didn't because (1) my audienc