Ad Age Marketer's Brief
Scaling d-to-c
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:22:18
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Sinopsis
Scott Tannen, founder and CEO of direct-to-consumer bedding brand Boll & Branch, talks about the company’s plan to accelerate growth through a recent private equity investment, how sustainability factors into the brand’s marketing message, and why selling on Amazon matters.
