Ad Age Marketer's Brief
Shake Shack’s CMO isn’t a fan of paid media
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:25:34
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Sinopsis
Chief Marketing Officer Jay Livingston dishes on how Shake Shack reaches customers with little paid marketing, its plans for a new veggie product and its delivery partnership with Grubhub.