Ad Age Marketer's Brief
Branded Entertainment
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:29:01
- Mas informaciones
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Sinopsis
Dan Sanborn spent 16 years at Diageo overseeing its entertainment marketing. Now he’s at Wheelhouse Labs, whose holdings include Kimmelot, a content and development company launched last fall by Jimmy Kimmel. Dan talks about his new gig and gives his take on ways to get brands plugged into pop culture.
