Ad Age Marketer's Brief
What the NFL's new ad code means for beer
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:25:39
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Sinopsis
Active players can now appear in beer ads during games. Nick Kelly, head of sports marketing for Anheuser-Busch, talks about what this means for Bud Light, while dishing on the brewer's overall sports marketing strategy.