Open Sourced Workplace
ROI on Communicating to Employees - The Right Way: Chris Wallace - InnerView
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:27:53
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Sinopsis
Co-Founder and President of InnerView Group, Chirs Wallace discusses internal branding and how it impacts the employee experience, retention, and ROI with Steve Todd. "If employees are performing better, they are happier in their role that leads to increased employee retention." Chris Wallace In this interview Chris discusses: - Why internal brand messaging needs created and delivered differently to external branding - Why packaging brand principles to employees is different in different organizations - How to connect with employees with an experiential approach - The importance of asking employees how they like to consume information - Use employees to solve problems - ROI on communicating the right way to employees - Improve employee engagement by asking employees in a structured way and have a structure in place to respond Chris also discussed the Brand Transfer Study InnerView Group provide. This allows organizations to measure the gap between brand managers and front line customer-facing employe