Business Owners Freedom Formula With Paul Maskill

If you think of the word "boundaries", the least likely thing you'll think of next is "freedom". However, the opposite true! If we want to create true freedom with our business, the only way to do that is by creating boundaries. For example, with our customers, when we started our business, we said YES to everyone who would give us money. We just needed to stay busy, we needed the revenue, we needed the customers. However, at some point, once you've dialed in your ideal customer, you need to start building boundaries...and saying NO to customers who suck. In today's episode, I share with you why boundaries are so important for customers, employees and ourselves!