Selling The Dream: A Podcast For Resort & 2nd Home Real Estate Agents

When you’re marketing your business, how often do you use the word “I”? “I sold this house above market value…” “I hold an open house every weekend…” “I...I...I…” Stop talking about yourself! If you’re marketing how awesome you are, you’re doing it all wrong. Clients don’t care about YOU! Yes, they want someone professional. They want someone successful. They want to work with someone who is going to help them. But at the end of the day, they don’t give a crap about you! You’re there to guide them through the process of being the hero of their own story. If you haven’t read Building a Story Brand (link below), then you need to get it, so that you can clearly see your role in their journey. It’s not about you - it’s all about being their mentor and their guide. Thanks for joining us on Selling the Dream - we wouldn’t be where we are without you listening, and giving your feedback! Make sure that you give us a rating and review on iTunes: that would mean the world to me, and will help us get even more