Selling The Dream: A Podcast For Resort & 2nd Home Real Estate Agents

Is there a neighborhood that you want to be THE real estate agent in? I know how that feels: I have this one small area of Maui that is the epicenter of my business! Even in my advertising, I tell people that I don’t know much about other areas, but if they want to know about this ONE particular area, there is no one out there who knows it like I do. That kind of knowledge WORKS! People trust you as the leading expert in that area. But what happens if you know the ins and outs of the area, but you don’t know all the people who are there? You don’t know what’s driving their decisions. What are their ages? What is their income? Who is about to retire? Who is starting a family? Who has kids who are leaving home and starting out on their own? See, the more you know, the more effectively you can market, because you know what they just might need, and how you can best serve them! But aside from going door to door and talking to every single person, how are you going to get that data? If you’ve been in th