Ad Age Marketer's Brief
Data-driven tourism marketing
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:25:42
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Sinopsis
Kirsten Lynch, chief marketing officer at Vail Resorts, which oversees 37 resorts across three countries, on how Vail is using data-driven marketing to create personalized experiences for resort visitors. We also talk about what effect global warming might have on the ski season.
