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Latinx is a gender-neutral umbrella term used as an alternative to Latina and Latino, both binary gendered identifiers. The term was first used around 2004 among queer groups, but the use has spread beyond the LGBTQ community, Complex, a New York-based magazine, reported. Latinx came into popular use around 2014 and has increased in interest since, according to Google Trends data. Gendered language uses masculine or feminine nouns, according to the British Council. In languages, like Spanish, people and objects are gendered this way. A new survey from market research agency Think Now tells a different story.  "Latinx," the progressive, gender-neutral alternative to Latino/Latina, is a favorite of campus activists and ethnic studies departments. But among the broader population of Hispanic people, it's wildly unpopular: Just 2 percent of respondents to a nationwide poll chose it as their preferred term. Survey: Only 2% of Hispanics Prefer the Politically Correct Term 'Latinx' https://reason.com/2019/11/04