Asia Tech Podcast

Michael Waitze had a much-needed catch-up conversation with the CEO and Founder of Playbasis, Robert Zepeda.  The last time we spoke with Rob was more than a year and a half ago and a lot has changed since then.  One of the interesting things that Rob noted was that no two years are the same.  This means that last year’s revenues and growth may bear little resemblance to next year…and extrapolating forward is always hard to do. Rob founded Playbasis at the end of 2012 and back then it was a uniquely B2C business.  Back then, as well, the whole concept of gamification was essentially unknown in Southeast Asia.  I went back to one of Playbasis’ old pitch deck’s and found this, PlayBasis was a “gamification company that endeavored to ‘help large companies increase user engagement, retention and loyalty through data-driven game mechanics and behavioral triggers."  I asked him about this and his answer was insightful and filled with useful details, includ