Selling The Dream: A Podcast For Resort & 2nd Home Real Estate Agents

Are you trying to sell luxury real estate with traditional marketing methods? If you’re breaking into the luxury real estate market, and trying to market the same way that you’ve always marketed, I have news for you: it won’t work! Luxury real estate requires a completely different approach to marketing. You aren’t selling someone their everyday home. This is their dream home. The home conveniently located in the heart of the big city, close to shopping districts and 5 star restaurants. Or with a mountain view, just a few miles from a favorite ski resort. It may even have a palm tree swaying in the front yard in the ocean breezes. You can’t market dream homes the same way that you market everyday homes…but what has to change? How can you differentiate your marketing to reach your ideal buyer, who is ready to buy their dream home? In this episode of the Selling the Dream podcast, I’m talking to Tom McCormack. He’s based in the Jersey Shore - which is so much more than just the location of a reality TV sh